How OSA increased conversion and user engagement with Taku
Overseas Students Australia (OSA) is a platform for international students in Australia, offering guidance on education, accommodation, and employment opportunities.
We replaced another tool with Taku as soon as we saw the potential of what it can do for us. UI/UX of the app is flawless and it encourages our users to interact without interrupting their experience on our website
Sam
Founder/CEO of Overseas Students Australia
1. Sharing updates
OSA's main focus is providing up-to-date information about studying in Australia. They needed a way to instantly notify users without interrupting their experience. Taku proved to be the perfect solution. Setting up the widget took only a few minutes, and the OSA team began connecting with users immediately, seeing thousands of views and up to 20% interaction rate increase on their messages.
2. Growing newsletter
Encouraged by the engagement rates, the OSA team decided to use Taku to grow their newsletter list. They composed a message with a custom form for users to enter their name and email, then posted it as a popup notification.
As a result, they got 5% more signups compared to previous tool.
The new AI based pop up recommendations are gold as they serve pop ups that users are more likely to interact with.
Sam
Founder/CEO of Overseas Students Australia
3. Advertisement
Promoting advertisements from partners to the OSA community without worsening the user experience or bombarding users with notifications was a challenge. Taku managed this effortlessly by assigning a “High” priority to advertisement messages, ensuring they were displayed first at the optimal time for user interaction.
After using Taku for advertisements, OSA saw up to 3% increase in conversion rates compared to previous tool.
I am extremely happy with the Abylay and his team about building such a useful tool in such a short period of time. I can't wait to see what the future hold for this amazing app
Sam
Founder/CEO of Overseas Students Australia
There is more
But that's not all. The OSA team uses Taku for various other purposes: promoting their digital guidebook, running polls to understand community needs, and sharing urgent updates about changes in Australian studies.
All this is achieved without interrupting the user experience, yet significantly increasing engagement and conversions.
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